Sony Cyber-shot DSC-W370

Basic Specifications
Resolution: 14.10 Megapixels
Lens: 7.00x zoom
(34-238mm eq.)
Viewfinder: LCD
LCD Size: 3.0 inch
ISO: 80-3200
Shutter: 2-1/1600
Max Aperture: 3.6
Mem Type: MS Duo / MS PRO Duo / SD / SDHC
Battery: Custom LiIon
Dimensions: 3.9 x 2.2 x 1.0 in.
(100 x 57 x 26 mm)
Weight: 6.3 oz (179 g)
includes batteries
MSRP: $229
Availability: 02/2010


The Sony Cyber-shot DSC-W370 digital camera is based around a 1/2.3"-type 14.1 effective megapixel Sony SuperHAD CCD image sensor with RGB color filter array, coupled to a Sony-branded 7x optical zoom lens. The Sony W370's lens offers a 35mm-equivalent range from a rather tight 34mm wide angle to a useful 238mm telephoto. The lens has a two-step aperture with ND filter, which offers either F3.6 or F7.1 at wide angle; at telephoto the maximum aperture is F5.6, and the minimum aperture isn't stated. Autofocusing is possible to a minimum of ten centimeters at wide angle, or 100 centimeters at telephoto. The camera can capture 4:3 aspect ratio images at up to 4,320 x 3,240 pixel resolution, 16:9 aspect ratio images at up to 4,320 x 2,432 pixels, or 30 frames-per-second video at 720p (1,280 x 720 pixel) resolution or below with monaural audio, using MPEG-4 AVC / H.264 compression. In addition, the W370 includes Sony's Sweep Panorama function for the first time in a CCD-based Cyber-shot camera, allowing automatic creation of a 243-, 167-, 127- or 88-degree panoramas in-camera by simply sweeping the lens across the subject.


On the rear panel of the Sony Cyber-shot W370 is a 2.7-inch TFT Clear Photo LCD panel with 100% coverage, and a resolution of 230,400 dots. This serves as the only method of framing and reviewing images, given that the Sony W370 doesn't feature an optical viewfinder. The Sony DSC-W370 has a 9-point autofocus system, and does include a face detection and recognition system, capable of detecting up to eight faces in a scene and differentiating between children and adults. This capability is used to provide a Smile Shutter function that automatically triggers the shutter when your subject is smiling, as well as both anti-blink and blink-detection features. The W370 offers three methods for determining exposures - multi-pattern, center-weighted or spot metering. Shutter speeds from 2 to 1/1,600 second are possible under automatic control, and sensitivities ranging from ISO 80 to 3,200 equivalents are on offer, with ISO 80 to 1,600 available under automatic control. 2.0EV of exposure compensation is available, in 1/3 EV steps. The DSC-W370 also offers Sony's Optical SteadyShot image stabilization, useful for combatting blur caused by camera shake without adversely affecting image quality.

The Sony W370 digital camera is available from February 2010, priced at around US$230.